Video content is becoming an important tool for artists in today's digital world. With the rise of social media platforms and online streaming services, video has become an effective way for artists to connect with potential buyers, to promote their work and to build careers.

Video is an immersive experience that engages viewers and can leave a lasting impression on the viewer. Whether it is a behind-the-scenes look at the creative process or a short video incorporating artwork, video can captivate and help build a loyal fan base..

With platforms like YouTube, Vimeo, and Instagram, artists can share their videos globally and gain exposure to people who may not have discovered their work otherwise. The power of social sharing and viral content can significantly increase an artist's visibility.

Video can enhance an artist's profile by conveying the message behind their work and by connecting on a deeper level with their audience.

There are also a number of other fee earning opportunities for artists who harness video content. Social media platforms like YouTube allow artists to use their content to obtain advertising, sponsorships, affiliate marketing, and merchandise sales.

Video is therefore  a useful tool for artists which can be used to promote and sell their work to a worldwide audience.

Mät King, Kingstreetimages

Kingstreetimages is a film and video production company that creates and manages video and digital content for the arts and heritage sector, businesses, and charities. Kingstreetimages is based in The Maltings Business Centre, Stanstead Abbotts.